Working on the Wicked Diner project was a fantastic experience. This American-style diner provided me with the opportunity to showcase my creativity by designing a fun mascot in a retro cartoon style and incorporating this theme throughout the entire menu.

The use of halftones was crucial in bringing this project to life. By integrating these subtle textures into the design, I was able to add depth and visual interest, enhancing the overall retro aesthetic of the diner.

A significant aspect of the project was the design of the logo, which underwent several iterations to strike the right balance between modernity and retro charm. I aimed to create a logo that paid homage to classic diner aesthetics without feeling dated. Through experimentation with typography and thorough research into different styles, I achieved a logo that effectively represented Wicked Diner's identity.

Every decision, from selecting the color palette to designing individual elements, played a role in elevating the project. It was a challenging yet rewarding project that pushed me to explore new creative avenues and deliver a final product that exceeded expectations.