For this project, I designed the packaging for a client’s Christmas product line. The goal was to create a gingerbread bake shop inspired design that felt festive and cozy, while using soft pastel colors to keep it playful and modern rather than overly traditional.

I created several design concepts, exploring different color palettes, illustrations, and layouts, and presented them to the client. They ultimately selected the final design shown, which best captured the fun and whimsical holiday feel they were looking for.

The finished packaging performed extremely well, reaching over 1 million impressions across TikTok, Instagram, and Snapchat. The product also sold out during resales, with over 10,000 units sold, showing how strongly the design connected with the audience.

This project reflects my approach to packaging design by combining storytelling, visual appeal, and real world results.