Squishy bunnii Pr Easter box
A fun and colorful packaging design created for the SquishyBunnii Easter Slime Hunt Bundle. This project included the exterior box artwork, interior packaging graphics, and a custom insert, all designed to create a playful and memorable unboxing experience inspired by Easter and springtime themes.
Die cut design
This project involved designing the complete packaging artwork directly on production die-lines for the SquishyBunnii Easter Slime Hunt Bundle. Using the box and insert die-cuts as the foundation, I carefully mapped artwork across each panel to ensure proper alignment, fold placement, and visual continuity once assembled. The final design includes custom exterior graphics, interior branding, and a coordinated insert, demonstrating an understanding of print production, structural packaging design, and die-line preparation for manufacturing.
Led the launch and marketing campaign for a limited-edition product box that sold out during the presale phase, before the public release. More than 10,000 units were sold within days, generating significant demand and exceeding sales expectations. The campaign achieved over 3 million impressions and engagements across digital platforms, with more than 400,000 combined likes, demonstrating strong audience engagement, brand awareness, and conversion performance.