Hella Love is a clothing brand that embodies the themes of heartbreak and revenge. For this project, I explored the Retro Y2K grunge aesthetic, which served as the foundation for the brand's visual identity. I designed six unique hoodie designs, each accompanied by matching tote bags. Additionally, I developed two distinct keychain designs, complete with packaging that reflected the brand's edgy style. To showcase the brand, I created a lookbook, posters, price tags, and a video presentation. This project not only allowed me to exercise my creativity but also provided valuable experience in collaborating with manufacturers and meeting project deadlines.